for subscribers

The secret to McDonald's success

Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
Zafar Mahomed, CFO of McDonald's South Africa. (Picture supplied)
Zafar Mahomed, CFO of McDonald's South Africa. (Picture supplied)

Johannesburg – McDonald's has over 35 000 restaurants worldwide, and the franchise has opened over 240 stores in South Africa over the past 21 years. The group owes its success to the strength of the brand, says McDonald's South Africa chief financial officer, Zafar Mahomed.

In an interview with Fin24 on the side lines of the Finance Indaba held in Sandton, Mahomed shared some of the factors differentiating the group in the fast food industry.

“People identify with McDonald's, they trust the brand, they trust the golden arches,” he said. What makes McDonald's so successful is its ability to replicate its business model in different parts of the world.

There’s more to this story
Subscribe to News24 and get access to our exclusive journalism and features today.
Subscribe
Already a subscriber? Sign in
ZAR/USD
15.06
(-0.24)
ZAR/GBP
20.71
(-0.19)
ZAR/EUR
18.33
(-0.21)
ZAR/AUD
11.67
(-0.10)
ZAR/JPY
0.15
(-0.17)
Gold
1849.01
(-0.09)
Silver
25.37
(-0.13)
Platinum
1092.50
(-0.45)
Brent Crude
55.81
(-0.07)
Palladium
2316.50
(+0.26)
All Share
63923.63
(-0.99)
Top 40
58720.55
(-1.16)
Financial 15
11739.17
(+1.64)
Industrial 25
86905.72
(-2.21)
Resource 10
61913.62
(-0.55)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, and I've gotten it.
21% - 748 votes
No, I did not.
52% - 1863 votes
My landlord refused
28% - 996 votes
Vote