Johannesburg – McDonald's has over 35 000 restaurants worldwide, and the franchise has opened over 240 stores in South Africa over the past 21 years. The group owes its success to the strength of the brand, says McDonald's South Africa chief financial officer, Zafar Mahomed.
In an interview with Fin24 on the side lines of the Finance Indaba held in Sandton, Mahomed shared some of the factors differentiating the group in the fast food industry.
“People identify with McDonald's, they trust the brand, they trust the golden arches,” he said. What makes McDonald's so successful is its ability to replicate its business model in different parts of the world.