Cape Town - Cape Town Tourism celebrated its tenth year by announcing that it has secured a three year partnership with the City of Cape Town worth R120m, effectively enabling them to continue to be the official visitor services and tourism marketing provider for the destination.
Previously the mandate had only been year-to-year.
“This is a very positive moment for us. It acts as the foundation for the decade ahead. While we have always held a long-term vision, the three year cycle allows us to be more strategic about how we execute our plans,” said Cape Town Tourism CEO Enver Duminy.
For Mayoral Committee Member for Tourism, Events and Economic Development at the City of Cape Town, Councillor Garreth Bloor, the commitment of Cape Town’s tourism sector lies in building an outstanding product.
At its annual general meeting Cape Town Tourism shared that one of their key focus areas continues to be seasonality.
Cape Town Tourism’s winter campaign for 2014 - in conjunction with Thompsons - had shown a 20% increase in weekend packages sold year-on-year. The organisation is planning an accelerated winter campaign for 2015.
Events are also central to spreading visitor numbers across the calendar.
Executive Director of Tourism, Events and Marketing at the City of Cape Town Anton Groenewald said the City had delivered on their events strategy with a publicity value of R500m being generated through events in just under a year.
The recent Cape Town Fringe Festival has been invited to join a global affiliation of fringe festivals and Open Design attracted 10 000 visitors.
Sporting events such as the Cape Town Marathon, ITU Triathlon and Lion of Africa Golf Tournament were also pulling in the numbers.
Groenewald reaffirmed the City’s commitment to design as a development sector, beyond this year’s World Design Capital. He also looked forward to building on the success of the first World Travel Market Africa that was held in Cape Town earlier this year.
Cape Town Tourism reported back on a good financial year with an unqualified audit. It also shared the success story of its first - also first in Africa - mobile visitor information centre, Thando.
It was revealed that “more Thandos” would be launched before the end of the year, along with mobile visitor information motorbikes and bicycles.
Long-standing Cape Town Tourism board members, Sabine Lehmann and Nils Heckscher stepped down and new board members Grant Newton (from Groot Constantia) and Alushca Ritchie of Cape Connection were voted in.