Call for tourists to ‘please come back’ to Cape Town

(iStock)
(iStock)

London - Please come back to the Western Cape and Cape Town.

This was the message to anyone who stayed away owing to the water crisis. The call went out during a panel discussion on tourism and water at World Travel Market London on Tuesday.

It was made by Helen Davies, chief director of the green economy at the Western Cape Government's Department of Economic Development and Tourism.

Take a little, give a lot

According to Davies, 330 000 jobs in the Western Cape rely on tourism, and tourists use just a small percentage of the province's water.

"The Western Cape and Cape Town are incredible destinations. Anyone who stayed away because of the drought must please come back," she said.

However, she acknowledged that Cape Town was not out of the woods.

"The water crisis in Cape Town was a huge wake up call for us. None of us expected climate change to hit us this quickly," she said.

It was the partnership approach between government, the business sector, civil society and academia that eventually averted Day Zero, she said.

Wake-up call

The tourism industry also did its bit, she added.

"The hospitality industry took various steps to help tourists to understand the water situation. Various cities in the world are currently water challenged. For me the wake-up call is that we need to learn and share experiences and information collectively," said Davies.

"Our key focus now is to build long-term resilience. We will continue to drive our efficiency campaigns and to encourage people to value water." Strategic pricing was part of this, she said.

Harold Goodwin, WTM's responsible tourism advisor, was also on the panel. He said the worldwide the water challenge had, unfortunately, not yet grabbed enough attention.

"Cape Town was in the firing line this year, but it might very well be somewhere else next," he cautioned.

* Fin24 is a guest of SA Tourism at WTM London.

 * Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Rand - Dollar
14.13
-0.0%
Rand - Pound
19.92
-0.0%
Rand - Euro
17.16
-0.0%
Rand - Aus dollar
11.00
-0.0%
Rand - Yen
0.13
-0.0%
Gold
1,843.76
0.0%
Silver
27.42
0.0%
Palladium
2,894.50
0.0%
Platinum
1,229.50
0.0%
Brent Crude
68.71
+2.5%
Top 40
60,573
+0.6%
All Share
66,598
+0.7%
Resource 10
69,386
-0.1%
Industrial 25
83,277
+0.9%
Financial 15
12,685
+1.5%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, and I've gotten it.
21% - 1456 votes
No, I did not.
52% - 3628 votes
My landlord refused
27% - 1927 votes
Vote