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Cape Town, New York enter partnership agreement

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New York – NYC & Company, the city of New York’s official destination marketing organisation, on Thursday joined Cape Town Tourism to sign a first-ever city-to-city partnership to boost tourism between Cape Town and New York City.

This is the first agreement of its kind NYC & Company has signed with a destination marketing organisation on the African continent. NYC & Company President and CEO Fred Dixon and Cape Town Tourism CEO Enver Duminy were on hand to sign the tourism partnership agreement in New York City.

The two-year alliance includes a collaboration agreement between the two destination marketing organisations, the sharing of best practices in tourism marketing and the exchange of marketing assets to boost reciprocal travel.

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