Cape Town - Attracting international conferences to South Africa is seen as essential in boosting the tourism economy, something that hasn’t gone unnoticed by government, according to Nicholas Barenblatt, group marketing manager of Protea Hotels by Marriott and African Pride Hotels.
Research shows tourism supports one in every 12 jobs in South Africa, positioning the industry as a great driver of economic growth. But, unless active steps are taken to enhance the industry even further, its full potential may not be realised.
Barenblatt points out that Tourism Minister Derek Hanekom stated last month that the local business events industry contributed over R1bn to the economy in 2015. Hotel groups also say a focus on conferencing is important for the development of the industry.