Northern Cape MEC for finance, economic development and tourism Mac Jack says Northern Cape Tourism raised the bar at the 2018 Tourism Indaba held in Durban recently.
Northern Cape Tourism won an Outdoor Stand Gold award at the Indaba. At the Indaba the province promoted the Northern Cape’s numerous tourism offerings from adventure-based experiences, authentic cultural attractions to the "gems" experiences.
“The Northern Cape Tourism proved once again that it can participate fully in the international arena. As is the case every year, our stands attracted more buyers this year. This is precisely because we improve on our products each year,” said Jack.
“We held a successful diamond draw competition which saw two people winning high quality diamonds mined in our Province. The Northern Cape Tourism Authority (NCTA) also cemented our long-standing partnership with the Eastern Cape Parks and Tourism Agency (ECPTA).
The agreement will see the two provinces cross-selling the two regions as a Cape Experience and creating travel draw cards to both provinces.
Jack welcomed the renaming of Vanderkloof Dam after Nelson Mandela.
The 18 Northern Cape Gems also attracted the interest of buyers at the Hidden Gems Village and at the speed marketing sessions during Indaba with the line-up ranging from culture, heritage and history, to the township vibe, the wildlife and adventure.
The hidden gems included small business tour operators, accommodation, arts and crafts attractions, restaurant owners and adventure operators.
“Our SMMEs have been identified as productive drivers of inclusive economic growth and development in the Northern Cape. They are considered an important contributor to the economy as drivers for job creating,” he said.
* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER