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SABC: Musical chairs at its 27th floor headquarters has brought its day of reckoning

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The SABC building in Auckland Park in Johannesburg, South Africa.
The SABC building in Auckland Park in Johannesburg, South Africa.
Veli Nhlapo

The executive suite on the 27th floor of the imposing South African Broadcasting Corporation headquarters has seen a host of maverick directors enter and exit its hallways - all tasked with steering the entity so that it becomes a sustainable business model.

But few can claim to have won the task, often getting mired in political meddling that undermines sound management, or engaging in board squabbles while neglecting to adapt to the ever-changing broadcast world. 

Growing the broadcaster's commercial revenue base, which has been declining over the last five years, has been one of the key challenges for the SABC leadership. With some of its 19 radio stations boasting the largest number of listeners in the country and four TV channels, income generation should be the least of its worries.

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