W Cape eyes 100 000 jobs with new tourism plan


Cape Town - A new tourism growth strategy aims to create 100 000 jobs in the Western Cape.

Provincial Minister of Economic Opportunities Alan Winde unveiled Project Khulisa at an event hosted at the Zeitz Museum of Contemporary Art Africa pavilion at the V&A Waterfront on Tuesday.

“It is encouraging that we continue to see strong investment from the private sector into tourism. The V&A Waterfront is committing R179m in the development of a dedicated cruise-liner terminal," said Winde.

“Other investments include the expansion of the Cape Town International Convention Centre and Tsogo Sun’s planned R680m hotel in the CBD.”

Apart from the job creation target, the objectives of Project Khulisa include increasing the annual number of international arrivals from 1.56 million to 2.1 million; increasing annual foreign direct spend to R17.2bn from R16.7bn; growing the number of domestic trips by 600 000 to 2.9 million per year; adding up to a further 100 000 jobs to the tourism sector, up from 204 000; and increasing the gross value added by the sector from R17bn to R28bn.

“To reach these objectives, we will collaborate with the private sector to pursue a range of initiatives which we have workshopped with industry into a set of action plans," said Winde.

WATCH: Brand Western Cape the place to do business

For instance, a programme would be implemented to encourage international conference delegates to add a leisure component to their stay.

Increasing air access will be a key element in improving accessibility. Winde wants to secure three new direct air routes to strategic markets.

An important aspect of improving accessibility in his view is making it easier for people to travel to South Africa.

"To this end, we will lobby national government to amend the visa regulations so we can regain ground in these important new markets. The current laws are one of the biggest threats to our vision for the tourism sector," said Winde.

The new action plan includes positioning the Western Cape as Africa’s cycling capital, maximising culture and heritage tourism as well as food and wine tourism and growing the events economy.

Winde said it was important that Western Cape residents also supported the growth strategy.

“Tourism is big business, and our biggest job creator. If we all come on board to support it, we could see a big change in our economy,” he said.

ALSO READ: SA closing doors to tourists - minister

Brent Crude
All Share
Top 40
Financial 15
Industrial 25
Resource 10
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
I'm not really directly affected
17% - 1609 votes
I am taking a hit, but should be able to recover in the next year
23% - 2116 votes
My finances have been devastated
35% - 3174 votes
It's still too early to know what the full effect will be
25% - 2297 votes