Lionel Messi scores trademark goal at EU court

Luxembourg - Barcelona’s Lionel Messi, the record four-time world player of the year, won a European Union (EU) court challenge over the trademark rights to his own logo, defeating a Spanish cycling clothing maker who owns the name Massi.

The soccer “player’s fame counteracts the visual and phonetic similarities” with the other brand, the EU General Court, said in a decision in Luxembourg on Thursday. The EU judges said Messi should get the EU trademark for the logo, which consists of an emblem with an M, with the name Messi underneath.

The soccer player has fought since 2011 to get the EU trademark rights for the logo which is used for sports clothing and shoes.

Jaume Masferrer Coma, the owner of a brand of cycling clothes called Massi, has so far blocked the Argentina national team star, with Coma arguing that he already owned EU trademarks for his brand and allowing Messi to claim one would cause too much confusion with customers.

The EU’s intellectual property office in Alicante, Spain, had ruled against Messi, who in 2014 challenged this decision at the bloc’s second-highest court. 

* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

ZAR/USD
17.07
(-0.55)
ZAR/GBP
21.46
(-1.20)
ZAR/EUR
19.29
(-0.44)
ZAR/AUD
11.91
(-0.56)
ZAR/JPY
0.16
(-0.41)
Gold
1795.62
(+0.59)
Silver
18.33
(+0.29)
Platinum
838.00
(+2.25)
Brent Crude
43.07
(+0.70)
Palladium
1920.00
(+0.16)
All Share
55243.80
(+0.72)
Top 40
50922.32
(+0.83)
Financial 15
10086.99
(-0.47)
Industrial 25
76855.87
(+0.55)
Resource 10
52017.34
(+1.71)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
I'm not really directly affected
18% - 1722 votes
I am taking a hit, but should be able to recover in the next year
23% - 2259 votes
My finances have been devastated
34% - 3367 votes
It's still too early to know what the full effect will be
25% - 2443 votes
Vote