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Ten reasons why consumers are more demanding

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Cape Town - Consumers are now more demanding of products, services and brands than ever before, according to a new report by Euromonitor International.

Consumers are using digital tools to articulate and fulfil their needs, the research found. Consumers have become harder to characterise, for instance. This means shoppers are more likely to have a hand in defining themselves and their needs.

READ: Why SA consumers are in for a rough ride in 2017

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