Urban farming flourishes in New York

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New York - The urban farm craze is finding fertile ground in New York, where 10 young entrepreneurs are learning to grow greens and herbs without soil, bathed in an indoor, psychedelic light.

In a "hothouse" of invention in a Brooklyn car park, each farms a container, growing plants and vying for local clients in the heady atmosphere of a start-up, fighting against industrially grown food, shipped over thousands of miles.

Meet the farmer-entrepreneurs at Square Roots, a young company with a sharp eye for the kind of marketing that helps make Brooklyn a center of innovation well-equipped to ride the wave of new trends.

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