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Zim consumers feel the heat as economy stutters - CEOs

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Harare – The Zimbabwean consumer is under severe strain and has to be cushioned by the continuous reduction of retail prices, according to the CEOs of several Zimbabwe Stock Exchange-listed companies.

In statements accompanying financial results for the year to end-December 2015, most CEOs said that after experiencing a challenging year in 2015, over-burdened consumers are now very price sensitive.

Most Zimbabwean manufacturers, retailers and other fast-moving consumer goods companies have had to reduce prices to attract customers, amid continued pressure on disposable incomes.

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