The key to success as an entrepreneur

Dr John Demartini.
Dr John Demartini.

THERE ARE many different ways of starting a great new business or enterprise.

But, one of the wisest actions to take first is to clearly identify a true humanitarian need, problem or void that aligns with your own highest void and value that you would truly be inspired to go to work for each day and that you would love to serve and fulfill – one that would bring true meaning to your life.

Let me give you an example…
I was told in First Grade that I would never be able to read, write or communicate, that I would never amount to anything and that I would never go very far in life. So I developed a significant void in my self-perception as a child. I thought my sister was intelligent; but in comparison I thought I was a dunce.
My void of ignorance led me to desire to be intelligent. I didn’t know how I could do that initially. But later, at age 17, with the help of an inspiring teacher who believed I had a hidden intelligence, I turned my void dynamically around completely into my greatest value. This became the key to the entrepreneurial drive I still possess as a teacher today.
So what I’m saying is your highest and most valued action actually comes from your greatest void. So when you discover what your greatest void and value is, you’ve just activated the key to your future achievement as an entrepreneur.

Once you find this void – value axis that also serves great numbers of others, you know where you’re headed, what would inspire you. Because, if you don’t find something that is truly meaningful and that inspires you, you’re not going to be driven enough to endure the pain and pleasure of pursuing the entrepreneur path of service.
It’s going to require work and it’s going to require refinement. And anything that’s not valuable to you, you won’t continually refine. When there’s something that’s really valuable to you and it really means something to you, you keep refining it until you master it.
Masters keep refining their actions and keep making their procedures more effective and efficient so they can compete in the marketplace - because market niches are always looking for more refined and more efficient systems. So if you’re not continually making it more efficient, somebody else will probably come in and more effectively fill that need.
So, it is wise to discover the driving axis of your own greatest void and value – which in my case was ignorance and education. I love learning and education. I do it everyday. Once you find that axis, that’s half of it; the other half is to find the humanitarian niche out there that will serve the greatest number of people.
So I asked myself, “What are the most valuable ideas that the greatest number of people want to be educated about? Which are those things that inspire me to want to fill that void?” I knew that if I found the most inspiring ideas, principles or methodologies that the greatest number of people would love to be educated about, and that would inspire me to get to teach them, I would have my niche.
Now I know what I can’t wait to get up in the morning and do, learn and teach.  And when you can’t wait to get up in the morning and do something inspiring and meaningful, people can’t wait to get that service. But if it’s not aligned with your niche, or their niche, nothing gets off the ground.

It’s just going to be a high overhead, cumbersome, frustrating adventure, which is why most entrepreneurs and new businesses become so challenged. They are undercapitalised and they have assumed their niches instead of actually identifying true niches.
Donald Trump loves education and loves what he does. Richard Branson loves what he does. The people that are really amazing entrepreneurs are the people that are actually inspired by what they do. They love inventing, innovating creative ideas that fill niches. They love the business of serving others and becoming rewarded.
* Dr John Demartini is a human behaviour specialist, educator, international best-selling author and the founder of the Demartini Institute.

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