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Creating an ice cream culture

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Paul Ballen, co-founder of Paul's Homemade Ice Cream. (Picture supplied).
Paul Ballen, co-founder of Paul's Homemade Ice Cream. (Picture supplied).

Johannesburg-based entrepreneur Paul Ballen’s talent for gourmet ice cream has turned into a business success.

Along with his business partner, Josh Amoils, he has built Paul’s Homemade Ice Cream and distributes the unique flavours to a number of cafés and restaurants across Johannesburg and Cape Town.

Using social media to promote their famous “Ice Cream Sundays” and innovative flavours, such as “Birthday Cake”, which is a crowd favourite, Amoils says Paul’s Homemade Ice Cream is attracting customers with an appreciation for the craft.

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