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Strategic growth required in SA wine industry

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Rico Basson, executive director of VinPro. (Picture supplied).
Rico Basson, executive director of VinPro. (Picture supplied).

The local wine industry is running the risk of producing too low volumes over the next three years, especially with regard to the more expensive wines – in other words, the category that South Africa is hoping to increase in order to boost its reputation overseas. This is the opinion of Hein Koegelenberg, CEO of La Motte, near Franschhoek.

In 2014, SA wine exports reached R8bn. While this figure was slightly higher than the R7.9bn produced in 2013, according to data in the Economic Survey of SA Agriculture, which has been adjusted by Sars and SA Wine Industry Information and Systems (Sawis), volumes dropped 19.6% over the same period.

In terms of agricultural products, SA’s wine exports are only exceeded in value by citrus exports.

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