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Cacophonous #FeesMustFall reporting and institutional reputation

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File photo of protesting students..
File photo of protesting students..

WHEN social media clash with traditional media and, in a strange twist, trained journalists seem to rely solely on social media for leads on juicy and often unverified stories, institutional reputations and the principle of giving the other side a fair hearing get thrown into the bin.

The advent of digital media

Just over a decade ago, it was fashionable for discussions to be had about how social media would soon take the place of and annihilate traditional print media. The fear began in first world cities like New York and slowly made its way to places like Cape Town and Johannesburg, where media professionals were addressed about the changed world that would come about after digital media tentacles would have found their way into every reading community around the world.  

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