for subscribers

Defence against Bell Pottinger's dark arts

Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!

BACK in 1929, Edward Bernays (nephew of Sigmund Freud) had a fabulous idea: pay women to smoke cigarettes while marching in the famous Easter Day Parade in New York.

“Call them ‘Torches of Freedom’,” he said to his clients, the cigarette manufacturers, who were desperate to break into the female market and make fabulous profits. Link the act of smoking to women’s rights, frame the hitherto unacceptable act of smoking as a declaration of freedom.

Yep. You’ve come a long way, baby… 30 years later the incidence of lung cancer in women began to spiral upwards till it toppled breast cancer from the top spot in 1987. Thanks, Edward Bernays, father of public relations. Nice one.

There’s more to this story
Subscribe to News24 and get access to our exclusive journalism and features today.
Subscribe
Already a subscriber? Sign in
ZAR/USD
15.19
(-0.98)
ZAR/GBP
20.87
(-0.96)
ZAR/EUR
18.42
(-0.71)
ZAR/AUD
11.73
(-0.69)
ZAR/JPY
0.15
(-0.83)
Gold
1845.72
(-0.27)
Silver
25.30
(-0.40)
Platinum
1084.50
(-1.18)
Brent Crude
55.81
(-0.07)
Palladium
2317.00
(+0.28)
All Share
63641.24
(-0.44)
Top 40
58421.81
(-0.51)
Financial 15
11998.26
(+2.21)
Industrial 25
87029.54
(+0.14)
Resource 10
60348.28
(-2.53)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, and I've gotten it.
21% - 749 votes
No, I did not.
52% - 1870 votes
My landlord refused
28% - 999 votes
Vote