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IAN MANN REVIEWS | Reputation disaster? Read this book

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When Crisis Strikes: Rules to Survive (and Avoid) a Reputation Disaster, by Francis Herd and Nicola Kleyn

This book provides 10 suggestions as to how to respond to crisis. It is illustrated by publicly available examples of crises and how they were poorly, and occasionally well handled, by well-known companies and organisations. These range from KPMG, to Tiger Brands, from Ford to Boeing. Since one of the authors, Frances Herd, is a journalist, you could be lulled into believing this book is for people whose companies have a high profile. Far from it! Whether you are a solopreneur or an SME owner or manager, you are strongly advised to read this book carefully.

Many business leaders get crisis management horribly wrong and the consequences are expensive. The good news is that following the rules could allow your business to bounce back or even increase its reputation and customer loyalty.

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