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Skywise co-chair takes on critics

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Javed Malik, co-chair of Skywise. (Supplied)
Javed Malik, co-chair of Skywise. (Supplied)

READING THE opinions of aviation “experts” in South Africa about Skywise Airlines, I get the impression that they are unaware of the difficulties associated with start-up airlines in this country.

I can challenge them as an entrepreneur to start any aviation-related business in South Africa and give them two months to tell me what it is like - no matter what business plan or expertise or experience they have. Watching from the outside, it is a totally different ball game than when you are operating on the ground.

In a democracy, they are entitled to their opinions.Yet commonsense would require them to try and understand the causes of the turbulence at Skywise and go deeper into the reality in the domestic aviation industry.

The aviation experts point to Skywise airline’s alleged under-performances and poor management, while ignoring the amount of work that has been put into the business over the last four years.

Skywise's turbulence cannot be linked to poor management whatsoever, in our opinion. Our profit margins were affected by several things that are not linked to our own doing. We felt marginalised from the beginning.

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