Facebook adds 'stores' to main app, copying Snap

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Facebook is eyeing video growth. (Ducnan Alfreds, Fin24)
Facebook is eyeing video growth. (Ducnan Alfreds, Fin24)

San Francisco - Facebook is making a dramatic change to the social network's mobile application, letting people post pictures and videos that disappear after 24 hours.

Dramatic, but unsurprising - it's the fourth time the company has added such a feature to its apps. And it's a tool that was invented by its smaller, newly public competitor: Snap, whose Snapchat lets users annotate photos and videos by adding text, drawings, masks and filters and then post them to their "story" or send them to friends.

Facebook added the same capability in recent months to its Instagram, WhatsApp and Messenger mobile apps, seeking to capitalize on the popularity of the format to keep people on its properties rather than toggling over to Snap's network.

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