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PICS: Inside LG's heart and Seoul

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Busan - Seoul, one of the world's most technologically advanced cities, is home to some of the world's most recognised consumer electronic goods brands.

And the competition between brands is tangible, with LG's biggest store juxtaposed to almost stare its biggest competitor in the eye. Situated diagonally opposite LG's biggest store in the world, the Best Shop, is Samsung's equally big branded store. 

READ: LG to bring new energy efficient appliances to SA

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