Cape Town - Search giant Google is searching for a giant.
The internet company announced on Monday that it is to search for the legendary Loch Ness Monster in the famed Scottish loch.
Google has used its network of Street View cameras to blanket the area and has engaged Adrian Shine, leader of the Loch Ness & Morar Project, in the search for the cryptid made famous by the 1934 Surgeon's Photograph hoax.
Google is the latest company to play into popular culture with its take on the chances of finding the monster.
"To take you on a tour of what lies beneath, our partners at the Catlin Seaview Survey dived deep under the surface of the lake, collecting imagery along the way. You can imagine Nessie nestling within these dark, peat-filled waters, waiting for the right moment to breach the surface into the Scottish sunlight above," wrote Sven Tresp, Google programme manager for Street View Special Collections on the Google Blog.
Tuesday is the anniversary of the infamous photograph taken by London gynaecologist Robert Wilson and several Nessie expeditions. The Discovery Channel also claims to have found evidence of the existence of the monster, widely believed to be a plesiosaur.
Despite mainstream scientists' view that the creature is just myth, in 2013 tourist David Elder produced the most recent video claiming that a massive creature below the surface of the loch was causing a wave.
Even Google nascent programme has already caused intense interest among Nessie fans who say that something may have been spotted.
Whether the monster exists or not, the search has proved to be a tourist draw for the area and Tresp said that it was a popular search topic with the search giant.
"Wherever you stand on the Nessie debate, the legend lives on - even in the digital era. There are more searches for Loch Ness than there are for other UK institutions like Buckingham Palace and the Peak District."
Watch the Google promotional video for the Loch Ness Monster here:
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