Local start-up gets boost from Silicon Valley and DJ Black Coffee


Johannesburg - A Cape Town start-up has received a significant international revenue boost to grow its cleaning service business, as well as backing from DJ superstar Black Coffee.

SweepSouth is an online platform which aims to make it easy to book, manage and pay for home cleaning services by using a laptop, phone or tablet; it also connects clients with efficient and reliable cleaners.

READ: SA tech start-up poised for expansion into rural African communities

The company recently received a major cash injection for an undisclosed amount from Smollan, a South African-based international retail solutions company, as well as from DraperDarkFlow, a Silicon Valley venture capital fund for Africa established by Tim Draper. 

DJ Black Coffee, also known as Nkosinathi Maphumulo, is backing the company as a private investor. 

The new investments into the company are expected to aid its expansion across the African continent. 

“From our very first meeting we had a wonderful synergy with Dave and Mike Smollan, and I believe our shared values and combined strengths will result in a lot of great new innovation from SweepSouth.  

"DDF Capital brings its expertise in scaling tech, particularly in Africa, and DJ Black Coffee is an inspirational and influential local ambassador with a brand we’re proud to be associated with,” said SweepSouth co-founder and CEO Aisha Pandor.

READ: Start-up to disrupt SA logistics with Uber-like service

SweepSouth’s last funding round, announced in early 2016, allowed it to expand into Durban and Pretoria and launch its native mobile app, through which it grew sixfold. 

The start-up employs 3000 cleaners across the country and plans to boost the number to 10000 in the next 12 months. 

“We’re particularly excited about the strategic nature of our partnerships with our new incoming investors. Smollan’s reach - it operates in 36 international markets - will provide the perfect avenue to rapidly expand internationally,” Pandor said.

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