ShowMax: No credit card, no problem

ShowMax website. (Duncan Alfreds, Fin24)
ShowMax website. (Duncan Alfreds, Fin24)

Cape Town – Video streaming service ShowMax has concluded agreements to sell its vouchers in Massmart [JSE:MSM] and Edcon stores as part of a drive to expand access to the service.

On Thursday, the Naspers-owned [JSE:NPN] site announced the deal which will see vouchers going on sale in Game and CNA stores.

“There’s a misconception that internet TV services are only suitable for the select few with credit cards and top-notch fixed internet at home. We’ve taken a different approach at ShowMax and have taken steps to address the unique challenges we have in South Africa,” said Chris Savides, ShowMax head of Payments and Partnerships.

The deal expands the voucher availability as the company adapts its offering for emerging markets where credit card penetration is about 17%.

“We’ve tackled the home internet question by adding download functionality to our Android and iOS apps. This means that as long as someone has WiFi connectivity at some point in the day, they can download TV shows and movies and then watch them during their commute or when they get home,” said Savides.

Video traffic

READ: ShowMax offers offline viewing for Android

ShowMax hosts more than 12 000 hours of content and is designed to cater to an increasing trend of non-linear TV consumption.

Mobile video traffic in SA is expected to grow at 73% as people increasingly stream video content to smartphones.

International rival Netflix offers direct or third party credit card payments.

Internet companies such as Google and Apple have also issues local vouchers to enable people in developing markets to purchase content for mobile devices.

*Fin24 is a division of Media24, a subsidiary of Naspers

- Follow Duncan on Twitter

ZAR/USD
17.00
(-0.09)
ZAR/GBP
21.24
(-0.12)
ZAR/EUR
19.14
(-0.13)
ZAR/AUD
11.81
(-0.13)
ZAR/JPY
0.16
(-0.20)
Gold
1774.74
(+0.03)
Silver
18.05
(+0.01)
Platinum
808.00
(+0.25)
Brent Crude
42.78
(-0.79)
Palladium
1914.01
(+0.62)
All Share
54521.90
(-0.17)
Top 40
50179.89
(-0.26)
Financial 15
10150.02
(-0.64)
Industrial 25
76554.73
(+0.52)
Resource 10
50138.02
(-1.24)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
I'm not really directly affected
18% - 1585 votes
I am taking a hit, but should be able to recover in the next year
23% - 2075 votes
My finances have been devastated
34% - 3098 votes
It's still too early to know what the full effect will be
25% - 2246 votes
Vote