Uber goes green in Cape Town

BMW i3. (Duncan Alfreds, Fin24)
BMW i3. (Duncan Alfreds, Fin24)

Cape Town – Ride-sharing company Uber on Thursday announced a limited promotion of UberGreen in Cape Town.

Following a Johannesburg pilot of the service, Uber expanded to Cape Town.

“UberGreen is a pilot project that was available to Johannesburg riders from 9 May to 3 June 2016 and has now ended. The pilot will be available to Cape Town riders from 13 June to 18 July 2016,” said Samantha Allenberg, Uber communications manager for Africa.

The so-called green service offers riders the opportunity to be transported in BMW i3 electric vehicles.

Uber said 15 000 people took up the offer in Johannesburg, travelling an aggregate 5 300km.

“UberGreen will charge the same fare as UberX in Cape Town,” Allenberg said.

BMW said it has sold 124 electric vehicles since the launch of the car in SA.

“In order for the momentum of electric mobility to increase, partnerships like the one with Uber are essential to expose more consumers to the viability of electric vehicles and alternative mobility options,” said Tim Abbott, managing director of BMW Group South Africa.

Allenberg warned Uber subscribers that demand for the green service may be high.

“As this is a pilot, there are a limited number of BMW i3 electric vehicles operating on the Uber platform. Demand will be high so we ask that riders remain patient. We are looking to grow the pilot over time.”

- Follow Duncan on Twitter

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
ZAR/USD
15.12
(+0.36)
ZAR/GBP
20.24
(+0.23)
ZAR/EUR
18.02
(+0.24)
ZAR/AUD
11.14
(+0.40)
ZAR/JPY
0.14
(+0.35)
Gold
1806.39
(-0.14)
Silver
23.32
(+0.29)
Platinum
965.00
(+0.83)
Brent Crude
47.84
(+3.78)
Palladium
2323.00
(-0.13)
All Share
57742.19
(-0.03)
Top 40
52940.79
(-0.20)
Financial 15
11641.10
(-0.29)
Industrial 25
79835.50
(-0.36)
Resource 10
52605.42
(+0.07)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, and I've gotten it.
22% - 335 votes
No, I did not.
51% - 790 votes
My landlord refused
28% - 427 votes
Vote