WhatsApp Business app to launch in SA soon

Johannesburg - The world’s biggest instant messaging app with over a billion users, WhatsApp, is expected to soon roll out its business app for Android to South Africa. 


WhatsApp Business is a free-to-download Android app for small businesses to allow for companies to connect with customers, and more convenient for the 1.3 billion WhatsApp users to chat with businesses.

The new app will allow for business profiles to be identified clearly, which will assist customers with useful information such as a business description, email or store addresses, and website.

Business owners who make use of WhatsApp Business will have access to smart messaging tools to provide quick replies to frequently asked questions, greeting messages that introduce customers to businesses, and "away messages" to let customers know when the company is busy.

WhatsApp Business users will also be able to review simple metrics like the number of messages read to understand which messages will resonate with their audience.

The WhatsApp Business app, like the original app, will allow business owners to access the app on desktop. 

Over time WhatsApp said that some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.

“People can continue using WhatsApp as usual - there's no need to download anything new. And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam,” the company said in a blog post. 

The app is yet to be rolled out in South Africa, but is expected to be launched within the coming weeks, as will all new WhatsApp features and emojis. 

WhatsApp Business is available on Google Play in Indonesia, Italy, Mexico, the UK and the US.

* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

ZAR/USD
16.55
(+0.78)
ZAR/GBP
20.92
(+0.37)
ZAR/EUR
18.93
(+0.67)
ZAR/AUD
11.62
(+0.40)
ZAR/JPY
0.16
(+0.47)
Gold
1807.86
(-0.06)
Silver
19.25
(-0.03)
Platinum
830.00
(+0.18)
Brent Crude
43.06
(+0.42)
Palladium
1963.00
(+0.31)
All Share
56374.05
(+1.52)
Top 40
52048.69
(+1.59)
Financial 15
10697.88
(+1.61)
Industrial 25
76413.30
(+1.19)
Resource 10
54358.32
(+2.14)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
I'm not really directly affected
18% - 2139 votes
I am taking a hit, but should be able to recover in the next year
23% - 2742 votes
My finances have been devastated
35% - 4162 votes
It's still too early to know what the full effect will be
25% - 2975 votes
Vote