SA start-ups not just in the game, they're winning - Getsmarter CEO

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The GetSmarter deal shows that SA and Africa at large is the next hotbed for technological innovation led by start-ups, writes Martin Hall.

Cape Town - The decision by Nasdaq-listed technology education company 2U to acquire Cape Town-based start-up GetSmarter for  R1.4bn ($103m) is not only a vote of confidence in Cape Town and South Africa’s digital economy, but a classic example of bootstrapping eventually yielding significant results. 

GetSmarter started off with just five employees when it was launched in 2008 by brothers Rob and Sam Paddock, backed by a very small budget derived from their family’s other business which was just enough to pay salaries. The company currently has a 400-strong workforce and could take on many more employees as it continues to show strong signs of growth following the acquisition.

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