The online dream, where did it all go wrong for publishers? Why has it taken so long for advertisers to follow? In this insightful piece, online guru Russel Yeo takes a look at the challenges faced by those in the digital space.
The transition was expected to be a smooth one but the two revenue models contradict one another. While the newspaper world made money from both sides (subscriptions and classifieds), online struggled to find a steady form of income, because generally everything it does is free. Media planners have also taken a while to jump at digital, generally sticking to more traditional mediums.
And while there are some success stories there are also those that are haemorrhaging, as the Guardian knows too well, losing $120m last year. Yeo also looks at consolidation in the media space, which may see titles like the Cape Times and M&G become national exhibits. This piece was first published at techcentral.com. – Stuart Lowman