Bell Pottinger appeals PR ruling over stoking racial hatred in SA

Cape Town – Bell Pottinger has appealed a decision by the UK-based Public Relations and Communications Association (PRCA) to uphold a complaint filed by the Democratic Alliance (DA).

That is according to DA spokesperson Phumzile Van Damme, who said in a statement on Friday that they received confirmation the PR firm had appealed the decision.

“The PRCA board of management will now meet again on Monday, 4 September, to consider this appeal and will issue its final ruling on Tuesday, 5 September.

“The DA looks forward to the outcome of the ruling and we trust that PRCA will make the right decision in holding Bell Pottinger accountable.

“We reiterate our call for Bell Pottinger to do the right thing and disclose all Gupta contracts and monies from their accounts with the Guptas and reinvest it into South Africa,” she said.

The SA opposition party alleged that Bell Pottinger stoked racial hatred in South Africa in the work it did for the Gupta family and President Jacob Zuma's son Duduzane, both shareholders in Tegeta Exploration & Resources.

Bell Pottinger CEO James Henderson told the BBC that "we were very naive" and said the company had no intention to stir racial hatred.

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