Global advertising spend - the winners and losers

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Cape Town - Advertising spend on digital media could reach more than 27% of total global media spending in 2016, according to Carat’s updated forecasts for worldwide advertising expenditure.

Carat, a global media network company, on Friday published new data from 59 countries, which showed that advertising expenditure across a variety of media is expected to reach $548.2bn in 2016. That is a 4.4% increase from last year. 

The positive outlook is attributed by high-interest media events, Carat said in a statement, such as the Euro Soccer championship, the 2016 Rio Olympics and Paralympics and the impending presidential elections in the United States (US). 

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