'Zap sign' ad doesn't fly with ASA

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Johannesburg  –  The Advertising Standards Authority of South Africa (ASA) has ordered a billboard advertisement displaying a “zap sign” be removed.  

The complaint brought forward by a member of public Steven Moss was against Anglo Dutch Power.

The solar energy company displayed the advert on the N3 highway between the Buccleuch and London Road off-ramps, in Johannesburg.

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