INTERVIEW | Adrian Gore on Discovery Bank's ambitious 500-a-day customer target

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Ten months ago, Discovery Bank was signing up only 70 people a day but this January, it has been attracting over 350 new customers a day. (Boogertman and Partners)
Ten months ago, Discovery Bank was signing up only 70 people a day but this January, it has been attracting over 350 new customers a day. (Boogertman and Partners)

Discovery has set some ambitious targets for its bank, and if it can pull that through, it would start growing the number of real new customers. More than half (53%) of Discovery Bank's 298 000 clients at the end of December were credit card customers that migrated from FNB - who then decided to instead become Discovery Bank clients.

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