In Sanlam's shadow or lighting its own spark? BrightRock has market leader ambitions

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BrightRock CEO Schalk Malan says the insurer is on its way to becoming the market leader in South Africa's life insurance market. Photo: Supplied
BrightRock CEO Schalk Malan says the insurer is on its way to becoming the market leader in South Africa's life insurance market. Photo: Supplied

When BrightRock came onto the insurance scene in 2011, it had no licence of its own; just a few ambitious individuals who gathered around the dinner table and wanted to come up with something different. 

Ten years later, BrightRock has become the third-biggest life insurer in new business written by independent brokers in 2020, after Momentum and Discovery.

Insurance and banking are two industries that have one of the highest barriers to entry. But BrightRock CEO Schalk Malan and his co-founding team believe that their "needs-matched" model will become a hit with funders and customers.

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