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D-Day looms for Ascendis, owner of Bettaway, Junglevites and Vitaforce

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Ascendis produces brands like Bettaway, Vitaforce and Solal.
Ascendis produces brands like Bettaway, Vitaforce and Solal.

Wellness company Ascendis Health’s CEO Mark Sardi says he’s concerned about shareholders voting in favour of the group going into business rescue, as the Monday deadline looms.

The company - which owns brands like Bettaway, Junglevites, Scitec, Solal and Vitaforce - is grappling with a R7.7 billion mountain of debt, after an ambitious growth strategy that saw it expand its operations to countries like Hungary, Spain and Romania.

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