How Alexander Forbes' business acquisition ascended Momentum to the top insurer rankings

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Momentum's head office in Centurion.
Momentum's head office in Centurion.
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It took Momentum Metropolitan Holdings' (MMH) a mere two years to fully integrate Alexander Forbes Insurance under its umbrella, following the group's largest investment since Momentum and Metropolitan merged to form the then-MMI Group.

Momentum Insure, a newly formed brand that includes the group's existing short-term insurance business and the recently acquired Alexander Forbes operations, has since been elevated to the top ten league in gross written premiums. 

Before merging the two brands, neither Momentum Short-term Insurance (MSTI) nor Alexander Forbes Insurance was close to being part of the big ten insurers. The former held less than a percent of South Africa's short-term insurance market share. Alexander Forbes Insurance held around 2%.

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