Apple sets March 25 event, hints at streaming

Apple was fined A$6.7m for making false claims about consumer rights when refusing to fix faulty iPhones and iPads previously repaired by a third party. (Photo: Peter Parks, AFP)
Apple was fined A$6.7m for making false claims about consumer rights when refusing to fix faulty iPhones and iPads previously repaired by a third party. (Photo: Peter Parks, AFP)

Apple announced plans on Monday for a March 25 media event, hinting at a widely expected plan to unveil its own Netflix-style streaming service with original video.

An invitation sent to journalists included a movie reel countdown video and the message, "It's show time."

The event at Apple's Silicon Valley headquarters is expected to reveal details of its efforts in original video and its reported investment of at least $1 billion.

The iPhone maker is seeking to diversify its revenue base and move more into services with the smartphone market declining.

Some reports said actresses Jennifer Aniston and Reese Witherspoon and "Star Wars" director J.J. Abrams would join Apple at the event.

Apple is also believed to be working on a subscription news service aimed at shaking up the world of journalism.

During a recent earnings call, Cook confirmed that Apple plans to produce its own shows in a move that could challenge streaming television giants Netflix and Amazon Prime, which have invested heavily in original content.

"We will participate in the original content world," Cook said while discussing Apple's plans for video content including a partnership with Oprah Winfrey.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
ZAR/USD
16.19
(+0.14)
ZAR/GBP
21.09
(+0.36)
ZAR/EUR
19.12
(+0.47)
ZAR/AUD
11.53
(+0.26)
ZAR/JPY
0.15
(+0.28)
Gold
1901.10
(+0.16)
Silver
24.25
(-0.69)
Platinum
872.00
(-2.61)
Brent Crude
41.25
(0.00)
Palladium
2346.00
(-0.90)
All Share
54890.88
(-0.81)
Top 40
50286.90
(-0.80)
Financial 15
10644.91
(-1.35)
Industrial 25
74457.36
(-0.60)
Resource 10
52092.66
(-0.89)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, and I've gotten it.
24% - 76 votes
No, I did not.
53% - 171 votes
My landlord refused
24% - 76 votes
Vote