Big Brother's analysing you: Will Facebook's 2.5 billion users ever decide they've had enough?

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Mark Zuckerberg Photographer: Andrew Harrer/Bloomberg
Mark Zuckerberg Photographer: Andrew Harrer/Bloomberg

If you have a few minutes to spare, visit ApplyMagicSauce.com and follow the instructions to download the data available about you. Plug it in and read the analysis.

Then breathe out slowly and ask yourself who knows you best: your mom, your spouse, or Mark Zuckerberg.

In a few months, Facebook has gone from having around 58 000 data points on each person to around 80 000, says media analyst Professor Julie Reid of the Department of Communication Science at the University of South Africa.

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