An app used mostly for watching video games just clinched the sports interview of the year in another blow to the traditional world of broadcasting.
Spanish influencer Ibai Llanos chatted with Lionel Messi on Amazon.com Inc.’s streaming platform Twitch after the world’s best-paid athlete signed with French soccer club Paris Saint Germain from Barcelona.
“What I want is to train and play,” a tired-looking Messi told Llanos on Wednesday. “So, I’m enjoying it and eager to take the step.”
More than 317 000 people watched the exclusive interview, the kind of prestigious content that would often be sold to the highest bidder for TV broadcast in different territories. Llanos was introduced to Messi by Sergio Aguero, a fellow Barcelona player and video-game enthusiast who is friendly with the social media celebrity.