'If you don't have money, we will lend you some', says Vodacom about its new app

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Vodacom CEO Shameel Joosub says the cost of producing data has been going up over the years. (Pic: Gallo Images)
Vodacom CEO Shameel Joosub says the cost of producing data has been going up over the years. (Pic: Gallo Images)

Competition is heating up among the country's big mobile communication companies to capitalise on the growth in internet-based services beyond voice and data.

From mobile money offerings to streaming services, companies are increasingly tapping into the web-based services driven by the booming internet use, which has been further magnified by the Covid-19 pandemic, as demand shot through the roof due to the lockdowns.

The latest offering is Vodacom's "super app". It is aimed at the South African market and will offer services ranging from loans and savings, services, person-to-person payments and shopping. Some of the big retailers in the country are already on board.

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