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Victory for beer rivals in SAB merger ruling

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Cape Town – The intervention from South African competitors into Anheuser-Busch InBev’s [JSE:ANB] R1.5trn takeover of SABMiller [JSE:SAB] to ensure a condition was placed down on cooler access was a key change in the Competition Tribunal’s conditions announced on Thursday.

That’s according to Chris Charter, director of competition law at Cliffe Dekker Hofmeyr.
 
“One key change is to the cooler access condition,” he said. “Thanks to intervention from competitors, this has been extended to all outlets - previously retail outlets and taverns - where coolers are solely supplied by the merged entity and beyond small beer producers.”

This will “include - albeit to a lesser extent - ciders of all competitors,” he said, “even large cider producers.”  

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