Pepkor deal breathes new life into local streetwear brand Loxion Kulca

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Loxion Kulca has inked a partnership deal with Pepkor.
Loxion Kulca has inked a partnership deal with Pepkor.
J. Countess/Getty Images

Fans of local fashion brand Loxion Kulca will soon be able to find their favourite brand at Dunns stores as its partnership with Pepkor gains momentum.

The partnership - which began with a rollout at 1 000 PEP stores in December - marks Loxion Kulca’s move to expand its footprint, more than 23 years since it was founded.   

The streetwear brand had a meteoric rise between 1999 and 2006, adorning celebrities like comedian David Kau, the late Jabulani "Hip Hop Pantsula" Tsambo, and kwaito’s cool kids. It was the hottest local brand for urban youth, representing township culture, alongside international brands such as Dickies and Converse. 

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