Chicago - With its sales slipping in the latest quarter, Burger King may be losing ground to McDonald’s in the hard-fought battle for US fast-food customers.
The chain’s same-store sales fell 0.1% in the first three months of the year, Burger King owner Restaurant Brands International said on Wednesday. That trailed the 1.5% gain estimated by analysts, according to Consensus Metrix.
The burger chain is facing more US fast-food competition, especially for cheap deals. McDonald’s has been advertising $1 and $2 drink specials, while Wendy’s has had success with its four-for-$4 meal.