Data shows that Black Friday did nothing to salvage sinking retail sales

0:00
play article
Subscribers can listen to this article
Getty

Experts predicted that 2020's Black Friday would be a dud and results from StatsSA on Thursday have proven it.

November's retail trade results usually reflect the momentous retail event, but  sales have been negative for the most part of 2020 largely due to the Covid-19 pandemic and lockdown restrictions.  However, even after the hard lockdown lifted, retail is still struggling. 

November year-on-year results declined by 4%. This follows the year-on-year decline of 1.8% for October. There was 1.9% decline in retail sales on a month-on-month basis in November. 

Retail sales decreased by 3% in the three months ended November 2020 compared with the same period last year. 

Contributions to November's annual decline were retailers in the 'other' category- which declined by 26.1% year-on-year. These retailers include those selling jewelry, watches and stationery. Retailers in textiles, clothing, footwear and leather goods were the second biggest contributors to the decline, with a 5.6% decline year-on-year.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
ZAR/USD
15.16
(-1.13)
ZAR/GBP
21.15
(-0.61)
ZAR/EUR
18.32
(-0.38)
ZAR/AUD
11.71
(+0.86)
ZAR/JPY
0.14
(-0.82)
Gold
1727.24
(-2.44)
Silver
26.37
(-4.04)
Platinum
1182.00
(-2.70)
Brent Crude
66.03
(-0.11)
Palladium
2324.00
(-2.94)
All Share
66138.05
(-1.99)
Top 40
60754.30
(-2.11)
Financial 15
12200.05
(-1.09)
Industrial 25
86144.34
(-0.81)
Resource 10
67459.85
(-4.14)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, and I've gotten it.
21% - 1024 votes
No, I did not.
52% - 2560 votes
My landlord refused
28% - 1376 votes
Vote