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Inside Woolworths' new bottle store: Booze for expensive tastes

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Woolworths standalone liquor store, WCellar.
Woolworths standalone liquor store, WCellar.

Last week, Woolworths joined other retailers like Spar, Checkers and Pick n Pay in launching its own liquor store chain.

But its version of a bottle store is not quite your local Tops. The first WCellar concept store, situated in Bryanston, has dark floors, wooden counters, and black finishes. The lighting is soft and warm, and the products include high-end wines and expensive cognacs.

There’s also an in-house sommelier who can assist customers with selecting the best wine pairings.

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