Johannesburg - Syenap, a provider of solutions for customer experience management (CEM) has been named as one of the 20 Most Promising CEM Solution Providers 2017 by CIOReview.
CIOReview is a global magazine for information officers that bridges the gap between enterprise IT vendors and buyers.
Johannesburg-based Syenap is described by CIOReview as “transforming the way businesses connect with customers by providing live actionable intelligence”.
In 2016, the company was a finalist in the inaugural global Accenture Consumer Innovation Awards, which recognise early stage start-up businesses that play a major role in improving the way people shop and engage with brands.
It was also selected for RISE’s ALPHA programme where it participated in the PITCH startup competition.
Syenap CEO Elad Segev says the recognition by an internationally-respected and industry-relevant publication is a proud achievement for the company.
“Syenap has always been wholly focused on finding workable solutions to CEM, incorporating user-friendly technology and highly innovative and strategic ideas to deliver results for our clients,” said Segev.
Syenap was established in 2013 when team members who were involved in marketing interventions in retail stores became concerned about the lack of hard data to back up marketing decisions.
“Traditional sources of data were incomplete and reactive, and there was little or no information about customer behaviour in general. So we began investigating methods and systems to measure and analyse customer behaviour, enabling data-based decisions in stores,” said Segev.
The system includes a technology-agnostic platform that collects data from various sources such as in-store videos and data feeds, which are then integrated and analysed to give customers value-adding insights into action that can be taken.
CIOReview’s overview of Syenap states: “The company brings the power of real-time analytics to retailers’ fingertips with powerful tools that can record and scrutinise the data, including details like the number of shoppers frequently visiting not only the stores but also certain areas within the store, and their movement and duration of stay in the store.
"Pair these tools with Syenap’s underlying analytics platform, and retailers can have clear actionable insights into sales patterns and customer behaviour in brick-and-mortar stores that can drive sales and boost revenue.”
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