for subscribers

Nestlé loses bid to trademark KitKat shape

Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
(iStock)
(iStock)

London - Nestlé has lost a long-running court battle to trademark the four-finger shape of its KitKat chocolate bar in Britain.

The food giant first tried to register the trademark in 2010, but the application was opposed by rival chocolate maker Cadbury UK.

The case was previously dismissed by other courts including the European Court of Justice. Britain's High Court on Wednesday upheld those decisions, ruling that the shape of a KitKat bar has not "acquired a distinctive character" enough to satisfy trademark requirements.

There’s more to this story
Subscribe to News24 and get access to our exclusive journalism and features today.
Subscribe
Already a subscriber? Sign in
ZAR/USD
14.97
(+0.41)
ZAR/GBP
20.95
(+0.26)
ZAR/EUR
18.10
(+0.41)
ZAR/AUD
11.61
(+0.34)
ZAR/JPY
0.14
(+0.46)
Gold
1755.58
(+0.99)
Silver
26.92
(+0.60)
Platinum
1222.00
(+2.07)
Brent Crude
64.90
(0.00)
Palladium
2347.00
(+0.22)
All Share
66138.05
(-1.99)
Top 40
60754.30
(-2.11)
Financial 15
12200.05
(-1.09)
Industrial 25
86144.34
(-0.81)
Resource 10
67459.85
(-4.14)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, and I've gotten it.
21% - 1029 votes
No, I did not.
52% - 2580 votes
My landlord refused
28% - 1391 votes
Vote