Steinhoff revives plans for Pepco listing after pandemic delay

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Steinhoff's headoffice in Stellenbosch. Photo: Getty Images
Steinhoff's headoffice in Stellenbosch. Photo: Getty Images

Steinhoff International Holdings NV is reviving plans for a potential share sale of European discount retailer Pepco Group after the coronavirus pandemic caused the move to be put on hold in mid-2020.

The evaluation process is back underway, with a range of options under consideration, the South African company said in a statement on Monday. No final decisions have been made in regards to action or timing, the group said.

Steinhoff has been battling to raise funds to reduce debt and pay for legal proceedings since an accounting scandal triggered the near-collapse of the retailer in late 2017. Pepco, which has about 2,800 stores in 14 countries, has been the group’s star performer and one of Steinhoff’s more valuable remaining assets.

The share sale had been on track before a series of European lockdowns started to hit revenue in March last year, heightening uncertainty. Pepco’s operations include the discount clothing chain of the same name, which has a presence in eastern European countries including Poland, Romania and Bulgaria.

The company also runs Poundland stores in the U.K. and Dealz outlets in Ireland, Spain and Poland.

The group is seeking to grow its key Pepco chain by 400 stores this year to 2,500 locations, Marcin Stanko, its head of central and eastern Europe’s operations, said in an interview with website Wiadomoscihandlowe.pl on Sunday.

The company plans to enter Spain and is already looking to expand into another undisclosed European market, he said.

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