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Taste in no hurry to open more Starbucks stores in SA

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Johannesburg – Starbucks South Africa subsidiary owner, Taste Holdings [JSE:TAS], is focusing on delivering a “quality” Starbucks experience and is in not going to add any “pressure” on itself to churn out more Starbucks stores for the time being.  

This is according to Taste Holdings CEO Carlo Gonzaga, who was speaking at the recent FNB Franchise Summit held at Montecasino. He shared on the progress of the two Starbucks outlets, in Rosebank and Midrand, since being launched in April 2016. 

“The path to breakeven in Starbucks is not far off. We need four or five stores to get to breakeven,” he said. There are unofficially three Starbucks stores in South Africa. The third is the canteen at Taste Holdings. “It’s the most expensive canteen in the world,” quipped Gonzaga. The canteen was built to incorporate the Starbucks culture in the group.

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