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Will online shopping and rental economy boom be a permanent threat to retailers?

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As price-conscious consumers turn to m-commerce and rent-to-own, analysts say these alternatives could be a threat worth noting to traditional retailers.
Photo: Getty Images.
As price-conscious consumers turn to m-commerce and rent-to-own, analysts say these alternatives could be a threat worth noting to traditional retailers. Photo: Getty Images.

As traditional retailers count lost sales because of the Covid-19 pandemic and are trying to adapt to how consumers preferences have changed, their competitors who were previously offering an alternative shopping experience to niche markets are soaking in their market share gains.

Online fashion retailer RunwaySale and rent-to-own company Teljoy have seen visits to their sites spike to unprecedented levels during the ongoing lockdown as cash-strapped South African consumers look for more affordable alternatives.

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