Wimpy, DStv, Vodacom: Why SA's big brands are turning to loyalty programmes to survive Covid-19

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A Wimpy outlet. Photo: Getty Images
A Wimpy outlet. Photo: Getty Images
A Wimpy outlet. Photo: Getty Images

The Covid-19 pandemic appears to have given South African loyalty programmes a new lease of life. 

Two of the world's most iconic brands, McDonald's and Burger King, just announced this month that they are testing the relaunch of their loyalty rewards schemes. Closer to home, the loyalty industry is also busier than it's ever been. The launch of Shoprite's Xtra Savings card, for example, was hugely successful. 

Truth - a boutique consultancy for loyalty programme design - said that the launch of new rewards schemes by major brands at the height of the pandemic showed that this industry is evolving to something new.

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